TECHNOLOGY
Mobile & Web Advertising Technology
PRESCRIPTIVE ANALYTICAL ALGORITHMIZATION

ADVERTISERS’ ISSUE

Campaigns often turn out to be ineffective and devour huge funding with little results.

MEDIAMONETIZER’S SOLUTION

As compared to prediction and description-based algorithms, prescriptive model used by Mediamonetizer is a potent technique for the estimation of decision-by-decision results. In short, if, say, an action is prescribed, Mediamonetizer’s program would recommend the user group with the highest probability of desired returns. With this approach, the economy may be equal to the sums with the three zeros in dollars. Besides, Mediamonetizer system is able to adjust to the inflow of information, which means the automatic AI-like real-time improvement of algorithmization and extra perfection of procedures.

FRAUD TRACKING & TRAFFIC EVALUATION

Mediamonetizer operates on a wired-in traffic evaluation engine that prominently optimizes conversion and costs. Ranking from 1 to 100 in a number of criteria is implemented on an impression basis. Mediamonetizer’s scoring system by default analyzes three basic information groups:

Visitor attribute assets
Behavior in various segments of a campaign
Third-party traffic sources
VIRUS DETECTION

Any marketing endeavor passes two simple checking procedures that shield Mediamonetizer’s clientele from malware threats:

Campaign goes through scanning phase.
Mediamonetizer audit experts additionally verify the campaigns before the latter are uploaded to publishing network.

Mediamonetizer system incessantly monitors each channel after campaign’s startup. In case of any threats detected by our reliable antimalware services, prompt suspension follows.

TARGETING OPTIONS
Contextual Targets Device Targets
Mobile Platform Targets Operating System Targets
Channel Targets Geographic Targets
Language Targets ISP Targets
IP Range Targets Ad Scheduling
CONVERSION ANALYSIS

Mediamonetizer is the provider of the fullest range of conversion and tracking tools and analytics. Our clientele has an access to the following routes of tracking the efficiency of the supervised campaigns:

By Devices — PC, tablets, smartphones
By Operating Systems — Win, Android, iOS, Android
By Channels — PC, mobile, app

Mediamonetizer’s approaches to conversion analysis may use:

Common identifier (SUBID, MSID, MAC, etc)
Referral web link
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